Co-creation
TIME
2018-2022
LOCATION
Online, UK
TEAM
Rob McIntosh, Rob Durbin (Community Managers)
Before Dozens had a product, or even the name ‘Dozens’, we set out on a mission to build a community of people from across the UK to work with. We wanted them to help us shape what fair banking could look like, and keep us in check.
The Research
BUILDING OUR COMMUNITY
Our initial 300-member community was curated to be a mix of people across locations, income levels and life stages. This was important as to support a customer throughout their financial life we need to understand all stages.
People joined because they were interested in our pitch and wanted to see it come to life.
ONLINE FORUM
Our main research space was our online forum built with Discourse. We held discussions, conducted questionnaires and ran activities.
LIVE ONLINE EVENTS
We hosted co-design webinars to review progress, get feedback and iterate in the moment.
IN-PERSON EVENTS
We arranged for many of the community to travel to London for in-person events. This allowed us to showcase prototypes, get in person feedback and generally build the relationship.
Impact
Community feedback directly influenced many of our services, product features, language and brand, for example:
The #WeAreDozens community became the biggest brand cheerleaders, and continued to provide support even through the wind-down of the service.