On the road
The People's Money Survey
Client: Internal (Project Imagine)
Role: Creative strategy & execution
The People's Money Survey was designed to find out what people across the UK felt about banks, banking and their money. The aim was to ensure everyone had the chance to get their voice heard in the shaping of future banking services.
DATE
2019
LOCATION
Various, UK
TEAM
Julia Borlotto (Social Media), Matt Royhl (Videographer), Rob McIntosh (Community)
The Survey
We took to the road, and rail, and visited small towns across the UK. We wanted to hear from people outside of London, and outside of the normal circles we might hear from. Julia Borlotto acted as our 'face', conducting interviews in high streets, parks and cafes. And the wider team ran events in local cafes and community spaces to gather qualitative information from other people who didn't want to speak on camera. We made it onto local radio stations, encouraging listeners who couldn't get to events to complete the survey online.
My role
Designed the research approach, led a cross-UK field tour, and synthesised findings into a report framing the social contract between banks and customers.
Outcomes
Findings informed Dozens’ product and communication strategy and contributed to national dialogue on ethical banking, generating BBC radio coverage and broad PR reach.