Engaging the public in conversations about money across the UK
TIME
2019
LOCATION
UK
TEAM
Julia Borlotto (Social Media), Matt Royhl (Videographer), Rob McIntosh (Community)
Background
This project ran in 2019, a moment of extraordinary optimism in UK fintech.
At a time when billions was being invested in financial technology, when so much was getting written about the industry and London as the fintech capital of the world.
You would expect customers to be revelling in a wealth of new customer experiences – enjoying greater access to knowledge and new found financial confidence.
Were they?
We travelled around the UK, to cafes, pubs and community centres, to find out…
Relevance for today
Several years on, the fintech landscape looks different on the surface. Awareness has increased, apps are ubiquitous, and the language of money is more present in everyday life.
And yet, the underlying question remains unchanged: has this translated into confidence, understanding, or a sense of agency? The survey suggested that access alone was never the real barrier.
The survey suggested that access alone was never the real barrier.